Let’s chat

Don’t let an algorithm cap what your roster earns.Brand deals, ambassadorships, usage, whitelisting…

Help your talent own their audience,
and give brands a channel they can measure.

Make my roster worth more

Great talent.
Great content.
Priced on recent views.

Reach can dip. The next offer follows.

The algorithm shifts, views drop, and nobody can say why.

The next offer can be priced on those numbers, even though nothing about the content changed.

A lot of brands ask who fits the budget.

Spend gets spread across as many creators as possible, one post at a time.

Your talent lands on a shortlist, priced against everyone else on it. Even when you know they’re the perfect fit.

Top talent ask what’s next.

They get bigger, and start looking past one-off brand deals. If the answer isn’t with you, someone else may offer it.

Once the commission tail runs out, nothing from them comes back.

Help your talent own the audience they’ve built.

Followers, then email,
then a roster brands can measure.

The value gets built
in the middle.

Show brands who’s actually there.

Platforms give a brand views, and a rough idea of who’s watching.

A list goes deeper. How many clicked the partner link, how many used the code, which issues sold.

So the pitch leads with numbers a brand can check, instead of a screenshot of insights.

One more thing to sell, inside the deal.

Once the list is big enough to sell, a newsletter slot is inventory, the same as a reel or a story.

Sold by you, it goes into the package. Onto the ambassadorship and the renewal, at your rate instead of an ad network’s.

Your talent owns the list. You sell the slot.
The brand gets readers who chose to be there.

Everyone wins.

More platforms isn’t more ownership.

A common hedge for platform risk is to put talent everywhere. That spreads the risk across more feeds, all of them run by someone else.

Handing talent a newsletter tool and leaving them to it doesn’t fix it either. Who it’s for, what it promises, what gets sold and when. None of that comes with the software.

Managing talent and running an email strategy are different crafts.

Your talent decide who gets the email.

What changes for the roster.

A channel, for the talent it fits, that no feed change can switch off
Click and code results from past partners, to show the next brand
A partner slot to package into ambassadorships and renewals
A next step to offer the talent who’ve outgrown brand deals alone

Let’s chat.

We’ll talk through your roster (or just one talent on it), and how you package deals today.

You’ll go away with a better understanding of:

If and where your roster’s rates rely on reach you can’t guarantee
What an owned channel is worth to your talent, in your own numbers
Whether a newsletter is actually worth it for your roster, or not

"This is the most value I’ve gotten from any email session. I’ve followed courses and webinars from the ‘gurus’ before, but this is the only time I’ve spoken to someone and come away with something actionable."

Robin Steyvers
Audience Manager
Make my roster worth more

No hard pitch here, promise.